Marketplace & Online Sales Policy

Effective Date: 6/1/2026

1.              Purpose. This Marketplace & Online Sales Policy (this “Policy”) establishes the standards governing online sales of Wondervale products (“Products”) by Authorized Retailers. Wondervale values its retail partners and recognizes that online sales are an important part of modern commerce. At the same time, thoughtful channel management helps preserve the integrity of the Brand, protects consumers, promotes fair competition among Authorized Retailers, and supports the long-term health of the Wondervale community. This Policy is intended to balance those objectives while providing retailers with clear expectations regarding approved online sales channels.

2.              Scope. This Policy applies to all Authorized Retailers participating in the Wondervale Authorized Retailer Program. Capitalized terms used but not defined herein have the meanings assigned in the Authorized Retailer Agreement.

3.              Approved Sales Channels. Unless otherwise restricted by this Policy or the Authorized Retailer Agreement, Retailers may: (a) sell Products through Retailer’s owned and operated brick-and-mortar retail location; (b) sell Products through Retailer’s owned and operated website; (c) promote Products through Retailer’s official social media accounts through organic (non-paid) content; (d) communicate with customers regarding Products through direct messages, comments, or similar communications; (e) direct customers to Retailer’s website or other approved sales channels; and (f) sell Products through any other sales channel expressly approved in writing by Brand, subject to such conditions as Brand may establish, which may include minimum advertised pricing, minimum listing prices, product eligibility, or other marketplace-specific requirements.

4.              Restricted Sales Channels. Without Wondervale’s prior written approval, Retailer shall not sell Products through any online marketplace, marketplace facilitator, social commerce platform, auction platform, fulfillment service, or other third-party sales channel. Wondervale may create and/or modify a list of restricted or approved sales channels from time to time upon written notice. Notwithstanding the foregoing, Wondervale does not currently authorize sales of Products through Amazon or any successor Amazon marketplace. Retailer shall not advertise or sell Products through Amazon without Brand’s prior written authorization.

5.              No Circumvention. Retailer shall not use any third party, affiliate, intermediary, shell entity, alternate account, fulfillment provider, or similar arrangement to circumvent this Policy.

6.              Marketplace Standards. Where Wondervale authorizes marketplace sales, Retailer shall accurately identify itself as the seller; use only approved product descriptions and images;  accurately describe Product condition; promptly fulfill customer orders; provide commercially reasonable customer service; and comply with all applicable Program Policies. Approval to sell through a particular marketplace is personal to the Authorized Retailer and may be conditioned, limited, suspended, or revoked by Brand at any time upon written notice.

7.              MAP Compliance. Retailer shall comply with the Wondervale Minimum Advertised Price (MAP) Policy with respect to all approved sales channels. Approval to sell through a particular channel does not constitute approval to advertise Products below the applicable MAP.

8.              Brand Presentation. Retailer shall present Wondervale Products in a manner consistent with the Wondervale Brand Guidelines. Retailer shall not use unauthorized logos;  alter approved marketing materials; create misleading listings; imply sponsorship or endorsement beyond Authorized Retailer status; make misleading statements regarding rarity; advertise guaranteed pulls; advertise investment returns; or create misleading AI-generated promotional material. Additionally, Retailer shall not bid on, purchase, or otherwise use Wondervale trademarks or confusingly similar terms as paid search keywords, sponsored advertisements, or similar advertising identifiers except as expressly approved by Wondervale.

9.              Product Integrity. Retailer shall not sell counterfeit Products; sell altered Products as new; reseal Products; repackage sealed Products; combine authentic and counterfeit Products; break Products in violation of Wondervale policies; intentionally circumvent applicable street dates through online fulfillment, shipment, or customer pickup; or misrepresent Product contents. 

10.           Compliance Monitoring. Wondervale reserves the right to monitor publicly available online listings and investigate suspected violations. Retailers shall reasonably cooperate with requests for information relating to suspected unauthorized sales channels.

11.           Enforcement. Wondervale reserves the right to respond to violations of this Policy by requiring removal or modification of listings, requiring corrective action, suspending marketplace privileges, suspending shipments, reducing future product allocations, cancelling pending purchase orders, removing Retailer from the Authorized Retailer Program, revoking approval for any particular sales channel or marketplace, terminating the Authorized Retailer Agreement, or exercising any other rights available under the Agreement or applicable law. Wondervale intends to work cooperatively with Authorized Retailers and, whenever reasonably appropriate, provide notice and an opportunity to cure before pursuing more significant enforcement measures.

12.           Questions. Questions regarding this Policy should be directed to:

Wondervale

Marketplace Administrator

Email: hello@tribesofwondervale.com