Gameplay that is intuitive yet layered.
A ten-minute battle you can teach a six-year-old, and a campaign that rewards the hundredth play. Both from the same cards, so the whole family sits down at one table.
A game a son asked for. A universe a family built.
Meet the collectible trading card game and first chapter of a character universe, built around identity, strategy, and growth. At its core are six tribes, each representing a different way of facing the world. Through character arcs and layered gameplay, Wondervale invites players to choose not just how they play, but who they become in the process.
Ninety characters, six tribes, two ways to play, and a plan that runs a lot longer than one set.
3+ yrs
In the making before the first box shipped
90
Characters across six tribes
2
Ways to play from one deck
3
Generations of one family on the job
A Letter From Our Founder
BlizzmaulSketched at the kitchen table. Eighteen months and hundreds of versions later, a First Edition Hero.
Tribes of Wondervale didn't begin as a business plan. It began as a question from my son.
One afternoon, while we were playing the kinds of games we love: trading card games like Pokémon, video games like Fortnite, exploring imaginative worlds built by studios like Pixar and Marvel, he asked, "What if we made our own game?"
That simple question changed everything.
At the time, I had spent 20+ years advising and growing over 1,000 businesses. I'd always been deeply involved in the highest levels of entrepreneurship and creativity, but I had never found the one single thing I wanted to dedicate the rest of my working life to; it was always helping others make their dreams huge. When my son asked that question, something shifted. Instead of asking which opportunity made the most sense, I started asking which one would matter most.
So, we began imagining the game, the characters, the universe.
For months we imagined characters, creatures with personality, tension, growth, and potential. We sketched designs, rewrote ideas, and refined personalities. What started as a fun exercise slowly became something much bigger: a world.
Eighteen months later, we had built a universe of characters we genuinely cared about. Not just for how they looked, but for what they represented.
From there, we asked a new question: could we create a game so fun we wouldn't want to stop playing it ourselves?
We loved collecting trading cards, so we chose that format. But we didn't want just one kind of experience. Sometimes we wanted quick battles. Other times we wanted depth and strategy. So, we designed both, two ways to play, built from the same cards.
There were months of testing, rebuilding, refining stats, balancing mechanics, and perfecting quality. Three generations of our family even became involved along the way, including my son's grandfather, whose 50 years of printing experience helped guide us to ensure the cards met the highest quality standard possible.
Somewhere in the middle of that three years of work, I realized something important: this wasn't just a game. It was the thing I had been searching for… a universe big enough to grow for decades, something filled with creativity and story, yet meaningful enough to pour everything into, and personal enough to build alongside my family.
Wondervale is built on that foundation.
It is a character-driven world designed to last. And, it starts with a trading card game built around identity, strategy, and growth. A universe created with long-term care, not just quick wins.
If nothing else ever came from this, the journey of building it with my son would have been enough. But we believe Wondervale can become something far larger, a world people return to again and again.
If you're here, thank you for stepping into it and welcome to Wondervale.
R.N. Curran
Founder, Tribes of Wondervale
Our commitment: build Wondervale with care.
That means six things, and each one has a receipt you can check in the box, on the card, or on this site.
How to play
Balance and fairness as the universe expands.
Every stat is playtested until a showdown feels fair, and new characters are built to join the table, not to make the cards you already own worse.
Quality in materials and production.
Standard-size cards, real holo foil, and a family with fifty plus years of printing experience signing off on every run before a box is packed.
Expanding thoughtfully, not rapidly.
No set ships until it's ready. We say what we print, and when it's gone, it's gone. We aren't chasing a dollar, we are creating a community and universe for the long-haul.
A long-form creative project.
The cards are chapter one. Books, shows and figurines come from the same characters and the world bible we wrote before the first card was printed.
Art you can trace.
Every character started as a pencil sketch at our table. Now outside illustrators are painting illustration rares with their names printed on the card.
Wondervale is not a short-term release. It is a long-form creative project. We are here for the long haul.
Our commitment, in one line
A family company, with a growing crew.
The Founder
The idea, the pencil sketches and the card design for every character. Twenty years of building other people's companies before this one.
His Son
Asked the question. Picked the final version of every single character. Chief playtester, and the reason the quick game exists.
The Grandfather
Fifty years in the print industry. Advises on all printing so everything you touch feels premium.
The Crew
A small team packing and shipping every order, leaders building a rock-solid supply chain, working artists creating turnarounds and 3D, plus illustrators joining for the rares.
The Community
A Discord that hears the news first, local game stores that carry the boxes, and the players whose feedback changes the next set.
The Universe is Expanding
If you're here early, you're part of the first chapter.
Wondervale began with an idea and has built to become something much bigger. Explore the Vale. Choose your tribe. Step into the battle.