Minimum Advertised Price (MAP) Policy

Effective Date: 6/1/2026

1.              Purpose. Tribes Of Wondervale LLC, a Florida limited liability company (“Wondervale”) has adopted this Minimum Advertised Price (“MAP”) Policy (this “Policy”) as of the date first set forth above to preserve the value of the Tribes of Wondervale® brand, promote fair competition among Authorized Retailers, and support a healthy retail ecosystem for players, collectors, and retail partners. Wondervale believes that long-term brand value benefits retailers and consumers alike. This Policy is intended to preserve the value of the Wondervale brand while allowing each Authorized Retailer to independently determine the prices at which it ultimately sells Wondervale Products.

2.              Nature of this Policy. This MAP Policy is a unilateral policy established by Wondervale. This Policy governs only the prices at which Wondervale Products may be publicly advertised. It does not establish or restrict the prices at which an Authorized Retailer ultimately sells Wondervale Products. Each Authorized Retailer remains free to independently determine its resale prices. Wondervale neither requests nor accepts any agreement from any retailer regarding resale prices. Compliance with this Policy is a condition of continued participation in the Wondervale Authorized Retailer Program. Questions regarding this Policy should be directed only to Wondervale’s designated MAP Administrator set forth herein. No other employee, representative, distributor, or retailer is authorized to discuss, negotiate, or modify this Policy. Capitalized terms used herein but not otherwise defined shall have the meanings set forth in the Authorized Retailer Program.

3.              Scope. This Policy applies to every Authorized Retailer of Wondervale Products. It applies to all publicly advertised pricing, including but not limited to the following:

(a)             retailer websites;

(b)            online advertisements;

(c)             social media posts;

(d)            email marketing;

(e)             digital catalogs;

(f)             printed advertisements;

(g)            marketplace listings (where otherwise authorized);

(h)            livestream promotions;

(i)             mobile applications;

(j)             and any other public-facing communication displaying a price or from which a consumer can reasonably determine the advertised price. 

Notwithstanding the foregoing, this Policy does not regulate in-store pricing; prices first disclosed during checkout; prices communicated privately to an individual customer; or the final resale price charged by Retailer. By way of example, an Authorized Retailer may sell a Product below MAP, provided the below-MAP price is not publicly advertised before the customer reaches checkout or otherwise privately communicates with the Retailer.

4.              Minimum Advertised Price. Wondervale will establish MAP pricing for designated Products from time to time. Current MAP pricing will be communicated through Wondervale’s wholesale price lists, retailer portal, email communications, or other written notice. Retailers may advertise Products above MAP at any time but Retailers may not advertise Products below the applicable MAP. Unless otherwise identified in the applicable MAP Schedule, the applicable MAP for a Product shall be the then-current MSRP/SRP established by Wondervale. Wondervale may establish launch-period MAP or product-specific MAP for designated Products.

5.              Advertising Practices. The following are considered advertising subject to this Policy:

(a)             published prices;

(b)            “Sale” pricing;

(c)             coupons displayed with Products;

(d)            promotional codes advertised publicly;

(e)             email blasts;

(f)             paid search advertisements;

(g)            social media advertisements;

(h)            marketplace listings;

(i)             “click for price” functionality;

(j)             “add to cart for lower price”;

(k)            “message for price”;

(l)             “DM for price”;

(m)           automatic discount disclosures;

(n)            and similar public pricing mechanisms. 

Wondervale may determine in its sole discretion that other advertising methods and any other public pricing mechanism or communication intended to circumvent this Policy are also covered.

6.              Promotions. Wondervale recognizes that promotional events benefit both retailers and consumers. Accordingly, Wondervale may authorize temporary promotional events, seasonal sales, launch events, or clearance activities in its sole discretion. Unless otherwise approved in writing, advertised prices may not fall below MAP; shipping discounts may not be used to effectively circumvent MAP; bundled pricing may not be structured to evade MAP; and loyalty rewards, coupons, rebates, gift cards, store credits, or similar promotions may not be advertised in a manner that effectively communicates below-MAP pricing. 

7.              Monitoring. Wondervale actively monitors publicly available advertising. Retailers are encouraged to promptly correct inadvertent violations upon notice. Wondervale reserves the right to determine, in its reasonable discretion, whether advertising violates the intent or requirements of this Policy.

8.              Enforcement. Wondervale reserves the right to respond to violations of this Policy in the manner it determines is appropriate under the circumstances, including requiring corrective action, removing or modifying advertisements, issuing written warnings, suspending shipments, reducing product allocations, cancelling pending purchase orders, suspending participation in promotional programs, revoking Authorized Retailer status, or exercising any other rights available under the Authorized Retailer Agreement or applicable law. Wondervale values long-term relationships with its Authorized Retailers and, whenever reasonably appropriate, intends to work cooperatively to resolve inadvertent violations before pursuing more significant enforcement measures.

9.              Policy Changes. Wondervale may modify this Policy at any time. Updated MAP schedules and Policy revisions become effective on the date specified in the applicable notice.

10.           Reservation of Rights. Nothing contained herein limits Wondervale’s right to discontinue Products, modify Product offerings, retire Products, change MSRP or MAP, establish promotional pricing, authorize exceptions, or otherwise administer its Authorized Retailer Program.

11.           Contact. All questions concerning this Policy must be directed solely to:

Tribes of Wondervale LLC

MAP Administrator

Email: hello@tribesofwondervale.com